Course Module

  • 1

    MK4 - Advanced Marketing

    • Lesson: Brand Building in a Digital Age


GM – Marketing, Nakheel Malls


Vanessa is a retail marketer with a career that spans 19 years in delivering strategy, brand development and retail asset management across MENA, the UK and Australia. Currently, as General Manager of Marketing for Nakheel Malls, one of the UAE’s largest mall groups, Vanessa is responsible for the 15-strong mall portfolio marketing strategy including future pipeline mixed-use expansions, with a focus on infusing the Nakheel brand with purpose, and inspiring the retail organisation. Prior to joining Nakheel, Vanessa represented Al-Futtaim Malls in the UAE, Mirvac Group and Westfield in Australia. Vanessa is a strong advocate for the customer experience in the retail environment. Vanessa has also won marketing industry awards both for innovation and best-in-class retail, sales and emerging technology campaigns. Vanessa Hinton received a BA Communications from the University of Technology Sydney and a MBA from London Business School. Vanessa is also a member of the Middle East Council of Shopping Centres and a member of The Marketing Society.